Privacy Policy
This Privacy Policy explains how LAIYI JEWELRY CO., LTD. ("LAIYI," "we," "us," or "our") collects, uses, discloses, and protects personal information when you visit lybangkok.com (the "Website") or inquire about our OEM/ODM jewelry manufacturing services.
1. Information We Collect
1.1 Information you provide directly
- Contact form data: name, company, email, phone/WhatsApp, country, project details, design files (PDF, AI, JPG).
- Email correspondence: when you email us at orders@laiyijewelry.com or terence1@laiyijewelry.com.
- Phone/WhatsApp messages: when you contact us at +66 99 219 7896.
- Order & sample data: billing/shipping addresses, tax IDs, payment confirmations (sample fees, deposits, balance payments).
1.2 Information collected automatically
- Google Analytics 4 (GA4): page views, referrer, device type, country, language, session duration. Used to improve the Website.
- Google Tag Manager (GTM): container for the tags above. GTM itself does not collect personal data.
- Server logs: IP address, request time, user agent (kept 30 days for security).
2. How We Use Your Information
We use personal data only for the following business purposes:
- Responding to your inquiry, providing quotes, and communicating about manufacturing projects.
- Producing and shipping sample orders and bulk orders.
- Issuing invoices, receipts, certificates of origin, and other trade documents.
- Complying with Thai law (tax, customs, anti-money-laundering) and the laws of your destination country.
- Improving our Website (aggregate GA4 data only).
3. Legal Basis (GDPR / UK GDPR)
If you are in the European Economic Area (EEA) or the United Kingdom, our legal basis for processing your data is:
- Contract / pre-contractual steps — to respond to your inquiry and fulfill orders (Art. 6(1)(b) GDPR).
- Legitimate interest — to operate and improve our business (Art. 6(1)(f) GDPR).
- Legal obligation — to keep tax and customs records (Art. 6(1)(c) GDPR).
- Consent — for any marketing emails (you can withdraw at any time).
4. Data Sharing
We do not sell your personal data. We share it only with:
- Logistics partners (DHL, FedEx, EMS) — name, address, phone, customs declarations.
- Payment partners — for wire transfer, PayPal, or Wise transactions.
- Google — GA4 and GTM services (anonymized IPs enabled).
- Thai government agencies — when required by law (tax, customs, BOI).
We do not share your data with marketing networks, data brokers, or social media advertising platforms.
5. Cookies & Tracking
See our Cookie for details. In short: we use analytics cookies only (Google Analytics 4). No advertising cookies. No third-party tracking pixels.
6. Data Retention
- Inquiry data (quote requests): 24 months from last contact.
- Order & shipping records: 7 years (Thai Revenue Code & Customs requirement).
- Tax invoices: 5 years (Thai Revenue Code).
- GA4 analytics data: 14 months (Google's default retention).
- Server logs: 30 days.
7. Your Rights
You have the right to:
- Access the personal data we hold about you.
- Correct inaccurate or incomplete data.
- Delete your data (subject to legal retention obligations).
- Restrict or object to certain processing.
- Data portability — receive your data in a machine-readable format.
- Withdraw consent at any time (for marketing or optional cookies).
- Lodge a complaint with your local data protection authority (e.g., CNIL in France, Garante in Italy, AEPD in Spain).
To exercise any of these rights, email orders@laiyijewelry.com. We respond within 30 days.
8. International Data Transfers
LAIYI is based in Thailand. Your data is primarily stored and processed in Thailand. When we transfer data internationally (e.g., to logistics partners or Google), we rely on:
- Standard Contractual Clauses (SCCs) approved by the European Commission for transfers to non-adequate countries.
- Google's data processing terms for GA4/GTM services.
9. Security
We protect your data with:
- HTTPS / TLS 1.3 encryption on our Website.
- Encrypted email and secure file transfer for design files.
- Access controls: only authorized LAII staff can access inquiry/order data.
- Regular backups stored securely.
10. Children
Our Website and services are intended for business professionals. We do not knowingly collect data from anyone under 18 years old.
11. Third-Party Links
Our Website may link to external sites (e.g., DHL tracking, Google Maps). We are not responsible for their privacy practices. Please review their policies.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes are posted on this page with an updated "Last updated" date. Material changes will be communicated by email for active customers.
13. Contact Us
For any questions about this Privacy Policy or to exercise your rights, contact:
- LAIYI JEWELRY CO., LTD.
- Email: orders@laiyijewelry.com
- Phone / WhatsApp: +66 99 219 7896
- Address: Bangkok, Thailand
- Website: lybangkok.com